BISMARCK, N.D. – Gov. Doug Burgum together with North Dakota Division of Commerce Tourism and Advertising Director Sara Otte Coleman and North Dakota Division of Transportation Division Director for Planning and Asset Administration Director Scott Zainhofsky unveiled the brand new tourism and advertising marketing campaign, and the one hundredth anniversary version of the North Dakota state freeway map at present.

The 2023 marketing campaign was developed from picture and promoting effectiveness analysis that happened in 2022. The marketing campaign, referred to as Hiya, builds on suggestions displaying that North Dakota defies expectations with its huge outdoor, thrilling occasions and cities, pleasant folks and affordability. The marketing campaign’s messaging conveys a heat welcome to potential guests and offers a way of our real hospitality, energetic vibe and invitation to take a highway journey, discover our nice outdoor, go to Theodore Roosevelt Nationwide Park and take part in numerous actions, from {golfing} to artwork museums.


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